Electronic commerce has become an essential method of shopping on the internet. Such has been caused by more people continuing to trust in the process of undertaking their shopping activities online, which leads to the increased popularity in e-commerce. This has led to more e-commerce sites experiencing increased sales with competition among various e-commerce sites and user-sale conversion being a significant factor in determining the number of transactions that a website makes.
Use of chatbots in e-commerce helps e-commerce sites in managing the conversation between prospective customers of an e-commerce site, thus helping in converting the user into an actual customer of the website. A chatbots is a program that uses artificial intelligence to carry out conversations through textual and auditory methods. They are mostly used to offer customer information services, acquiring information from the customers and generating leads to the site that may be used in optimizing its user conversion to customers. The following are potential applications off chatbots in e-commerce:
There are several benefits that e-commerce sites get from using chatbots. These include saving time and cost that would have been used when a person would have taken during customer care. Chatbots also play an essential role in converting site visitors to sales since they are readily available to provide customers with information on any inquiries. Such information is also analyzed by the chatbots to formulate meaningful insights to be used in concert more e-commerce sales. Other benefits include guiding the users on products and how to navigate through the site, providing 24-hour chatbots services, customer engagement, reduction of errors when customers are making orders thus ensuring that customers are satisfied after shopping in an e-commerce website.