VOICE SEARCH POPULARITY AND OPTIMIZATION

Voice search has increasingly become popular as most people feel that it is more convenient to explain what they need in a search through voice compared to typing. Analysis from Google shows that 55% of teens and 41% of adults use voice search daily with 20% of all mobile queries being done using voice. It is estimated that by 2020, 50% of all search and queries will be done on voice. The following are the main drivers to voice search gaining popularity:

1. Voice search is more convenient compared to typing since it’s easy to make queries by voice compared to typing.
2. According to Bing, Doing searches through voice is 3.7 times faster compared to typing.
3. Voice is convenient and perfect for mobile searches since it’s less convenient while typing in mobile phones. 

Voice search differs a lot compared to a general search that involves typing. Such is caused by voice search involving using speech to make queries online which eventually leads to the user having a conversation with the system compared to the regular search which involves typing short keywords describing the queries of the users. Voice search accommodates more details in the search compared to regular search. 

It is therefore essential to use specific search engine optimization for voice search, which is different from the SEO of regular search. Several points may be evaluated to ensure that voice search is optimized for rankings. Firstly, it is necessary to ensure that the website loads quickly since voice search favors sites that load quickly. It is, therefore, essential to ensure that files are compressed, images are optimized, and the website is responsive. Secondly,  It is necessary to ensure that content is optimized for web search where long tail keywords which make it sound more natural while talking as opposed to the short tail keywords that are used while typing. It is equally necessary to include the featured blocks of the content above the fold but under 29 words. Finally, it is necessary to concentrate on local searches as location-based content is mostly conducted using voice search.

USE OF CHATBOTS IN E-COMMERCE 

Electronic commerce has become an essential method of shopping on the internet. Such has been caused by more people continuing to trust in the process of undertaking their shopping activities online, which leads to the increased popularity in e-commerce. This has led to more e-commerce sites experiencing increased sales with competition among various e-commerce sites and user-sale conversion being a significant factor in determining the number of transactions that a website makes. 

Use of chatbots in e-commerce helps e-commerce sites in managing the conversation between prospective customers of an e-commerce site, thus helping in converting the user into an actual customer of the website. A chatbots is a program that uses artificial intelligence to carry out conversations through textual and auditory methods. They are mostly used to offer customer information services, acquiring information from the customers and generating leads to the site that may be used in optimizing its user conversion to customers. The following are potential applications off chatbots in e-commerce:

1. Getting detailed answers and explanations of products on an e-commerce site.
2. It is helping in resolving issues and complaints that may arise during the purchase of a product.
3. Making reservations on orders
4. Getting ideas and inspirations for products that may be purchased.

There are several benefits that e-commerce sites get from using chatbots. These include saving time and cost that would have been used when a person would have taken during customer care.  Chatbots also play an essential role in converting site visitors to sales since they are readily available to provide customers with information on any inquiries. Such information is also analyzed by the chatbots to formulate meaningful insights to be used in concert more e-commerce sales. Other benefits include guiding the users on products and how to navigate through the site, providing 24-hour chatbots services, customer engagement, reduction of errors when customers are making orders thus ensuring that customers are satisfied after shopping in an e-commerce website.