An e-commerce store is vital for any small or medium business to ensure that customers can get maximum online retail experience. Such a business must capitalize on its e-commerce activities rather than building the online e-commerce store. Such businesses may use Magento to create their online stores with all the needed features to provide customers with a maximized experience.

Defining Magento

Magento is an open-source technology e-commerce system that provides online retailers with shopping stores with the freedom to control the functionality, look, and content of the store. It also contains store marketing management features, such as catalog management and search engine optimization tools.

The following are some essential features about Magento that you need to know:

  • Magento extension marketplace: Magento contains thousands of themes and extensions which are designed by more than four hundred developers from its opensource community to choose. It is developed with care to ensure that every extension is unique to maintain the highest standards of quality.
  • Business intelligence features: the technology contains highly optimized business intelligence tools and features to ensure that a business can control and manage data efficiently and also visualize the data. It connects various systems to bring data together automatically. Its n platform tools are highly optimized to turn the data into meaningful patterns and insights.
  • Management of orders: Magento makes it easy for store owners to manage their orders by enabling advanced management between supply and demand across distribution and sales channels. Retailers have more time focusing on delivering quality products to their customers instead of worrying about how to manage the orders.

Small and medium-sized businesses should concentrate on growing their customer base and increase their sales. Developing an online store with Magento may be a tricky task for such businesses especially if they don’t have background knowledge on Magento thus the need to get an expert in Magento for help in developing the store.

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Most small and medium companies are faced with several e-commerce platform development options to choose from when developing online stores. Magento is one of the options that a prospective online store retailer may use to create an online store. It is, therefore, necessary to evaluate the benefits of using Magento in developing an online store.

Essential facts on why small businesses should consider Magento:

  1. By 2018, Magento was driving $155B worth of gross merchandise volume.
  2. Online retailers who use Magento experience an average on triple growth faster than those using other technologies.
  3. By 2019, 200,000 stores were running on Magento.
  4. Magento has held the top spot on the internet retailer top 1000 list in four consecutive years.
  5. Magento takes the top spot in internet retailer business-to-business e-commerce 300 list.

Online retailers stand to get the following benefits when using Magento to create their online stores:

  • Limitless customizable options

Magento commerce technology provides online retailers with endless possibilities to customize their stores to fit the requirements on the retailers where they can evolve with the changing market needs needed by their stores.

  • Trusted brand

The usage statistics discussed previously clearly show that Magento is an established brand. More than 200, 000 stores run on Magento, thus showing that the platform is reliable.

  • Affordability

Magento operates on the cloud, thus ensuring that the costs related to maintenance, administration, and hosting of the store are eliminated by commerce solution. Businesses, therefore, have more time to concentrate on customer acquisition and satisfaction.

  • SEO friendliness

Magento is an SEO friendly platform that provides its users with a vast number of SEO tools which include a positioning layer, URL rewrites, description tools, tags, and an SEO friendly URL structure. These tools help a store rank higher on the search engine to help customers find the store quickly.

Any business considering to open an online store may use Magento to get the benefits described above.

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Tips On How To Get The Best Out Of Magento

Every online store owner creates their store intending to maximize profits on the store. The first step to having a successful store is using Magento to create the store. It is, however, vital to optimize the store to ensure that customers find it easy to locate and order items in the store. online store owners get the following benefits from optimizing their Magento stores:

  1. Gaining more customers: proper store optimization makes it easy to convert store visitors into customers. An adequately branded store with high-level usability helps in converting more visitors into customers than a store that has not been optimized.
  2. Lowering customer acquisition cost: a highly optimized store will convert more website visitors into customers, thus reducing the money needed to attract customers into the store.
  3. Increasing the website profits: when the store can gain more customers at fewer advertisement costs, the profits of the store are maximized.

Maximization tips

  • Image optimization

Online store owners should always use high-quality images to ensure high user engagement. It is, however, necessary to ensure that the images used are not heavy since they may reduce the load speed of the store. It is advisable to use lossless compression tools to minimize the size of the image.

  • Ensuring that the store is running on the latest Magento version

Its is necessary to run the latest version of Magento on the store to optimize all the features. This ensures that the security of the store is updated with issues existing in the previous version being fixed.

  • Disabling unused extensions and plugins

Any unnecessary plugins and extensions should be disabled for the store to load faster and reducing the number of items in the store’s interface.

  • Cache utilization

Magento contains various types of cache that a store may enable or disable. Some of the cache types include configuration, layout, translation, page, and integrations cache. Store owners should only allow cache types needed by them.

Magento store optimization may be a complicated process for Magento newbies.

For more information visit our website at www.ecommercedean.com