SHOPIFY MAY BE THE RIGHT SOLUTION FOR YOU TO CREATE A SUCCESSFUL ONLINE STORE

Starting an online store may be difficult, especially if someone or a company is attempting to establish a successful online store. It is, therefore, necessary to use an e-commerce platform for developing an online store such as Shopify.

What is Shopify?

Shopify is an established commerce development platform that lets its users develop, expand, and manage online stores. The platform operates entirely on the cloud, thus making it cheap and easy for online store owners to maintain and upgrade their existing stores. Users can access the store anywhere with an internet connection and a computer.

The following are some key features of Shopify:

Shopify contains many tools and features needed to have a successful online store. The features help a store owner customize the storefront, shopping cart, manage stores, marketing, and managing the products. The key features are explained below:

  1. Storefront features and tools: Shopify contain more than seventy professional themes that a store owner can choose. It has a full blogging platform where blogs on different topics can be posted.
  2. Shopping cart: the platform provides users with more than 100 payment gateways to choose. It provides users with the option of accepting credit cards and automates carrier shipping rates.
  3. Store management: the platform allows store owners to manage their customers through features such as customer profiles, accounts, groups fulfillment centers, drop shipping, refunds, and email templates.
  4. Marketing and search engine optimization: Shopify provide its users with extensive marketing and SEO tools which include product reviews, discounts, SEO tools, a generated sitemap, social media integration mechanisms, and gift cards.
  5. Analytics features: Shopify contains various features for analyzing its customers, including google analytics, traffic and referral reports, products report analysis, and export reports.

Shopify is a very powerful electronic commerce development platform with the necessary features to establish a successful online store.

More insights on Shopify are found at  www.ecommercedean.com.

 

 

 

 

 

 

 

UNDERSTANDING MAGENTO FOR SMALL AND MEDIUM-SIZED BUSINESSES

An e-commerce store is vital for any small or medium business to ensure that customers can get maximum online retail experience. Such a business must capitalize on its e-commerce activities rather than building the online e-commerce store. Such businesses may use Magento to create their online stores with all the needed features to provide customers with a maximized experience.

Defining Magento

Magento is an open-source technology e-commerce system that provides online retailers with shopping stores with the freedom to control the functionality, look, and content of the store. It also contains store marketing management features, such as catalog management and search engine optimization tools.

The following are some essential features about Magento that you need to know:

  • Magento extension marketplace: Magento contains thousands of themes and extensions which are designed by more than four hundred developers from its opensource community to choose. It is developed with care to ensure that every extension is unique to maintain the highest standards of quality.
  • Business intelligence features: the technology contains highly optimized business intelligence tools and features to ensure that a business can control and manage data efficiently and also visualize the data. It connects various systems to bring data together automatically. Its n platform tools are highly optimized to turn the data into meaningful patterns and insights.
  • Management of orders: Magento makes it easy for store owners to manage their orders by enabling advanced management between supply and demand across distribution and sales channels. Retailers have more time focusing on delivering quality products to their customers instead of worrying about how to manage the orders.

Small and medium-sized businesses should concentrate on growing their customer base and increase their sales. Developing an online store with Magento may be a tricky task for such businesses especially if they don’t have background knowledge on Magento thus the need to get an expert in Magento for help in developing the store.

For more information visit our website at www.ecommercedean.com

 

 

 

 

 

BENEFITS OF USING MAGENTO IN CREATING AN ONLINE STORE

Most small and medium companies are faced with several e-commerce platform development options to choose from when developing online stores. Magento is one of the options that a prospective online store retailer may use to create an online store. It is, therefore, necessary to evaluate the benefits of using Magento in developing an online store.

Essential facts on why small businesses should consider Magento:

  1. By 2018, Magento was driving $155B worth of gross merchandise volume.
  2. Online retailers who use Magento experience an average on triple growth faster than those using other technologies.
  3. By 2019, 200,000 stores were running on Magento.
  4. Magento has held the top spot on the internet retailer top 1000 list in four consecutive years.
  5. Magento takes the top spot in internet retailer business-to-business e-commerce 300 list.

Online retailers stand to get the following benefits when using Magento to create their online stores:

  • Limitless customizable options

Magento commerce technology provides online retailers with endless possibilities to customize their stores to fit the requirements on the retailers where they can evolve with the changing market needs needed by their stores.

  • Trusted brand

The usage statistics discussed previously clearly show that Magento is an established brand. More than 200, 000 stores run on Magento, thus showing that the platform is reliable.

  • Affordability

Magento operates on the cloud, thus ensuring that the costs related to maintenance, administration, and hosting of the store are eliminated by commerce solution. Businesses, therefore, have more time to concentrate on customer acquisition and satisfaction.

  • SEO friendliness

Magento is an SEO friendly platform that provides its users with a vast number of SEO tools which include a positioning layer, URL rewrites, description tools, tags, and an SEO friendly URL structure. These tools help a store rank higher on the search engine to help customers find the store quickly.

Any business considering to open an online store may use Magento to get the benefits described above.

For more information visit our website at www.ecommercedean.com

 

 

 

 

 

 

USE OF CHATBOTS IN E-COMMERCE 

Electronic commerce has become an essential method of shopping on the internet. Such has been caused by more people continuing to trust in the process of undertaking their shopping activities online, which leads to the increased popularity in e-commerce. This has led to more e-commerce sites experiencing increased sales with competition among various e-commerce sites and user-sale conversion being a significant factor in determining the number of transactions that a website makes. 

Use of chatbots in e-commerce helps e-commerce sites in managing the conversation between prospective customers of an e-commerce site, thus helping in converting the user into an actual customer of the website. A chatbots is a program that uses artificial intelligence to carry out conversations through textual and auditory methods. They are mostly used to offer customer information services, acquiring information from the customers and generating leads to the site that may be used in optimizing its user conversion to customers. The following are potential applications off chatbots in e-commerce:

1. Getting detailed answers and explanations of products on an e-commerce site.
2. It is helping in resolving issues and complaints that may arise during the purchase of a product.
3. Making reservations on orders
4. Getting ideas and inspirations for products that may be purchased.

There are several benefits that e-commerce sites get from using chatbots. These include saving time and cost that would have been used when a person would have taken during customer care.  Chatbots also play an essential role in converting site visitors to sales since they are readily available to provide customers with information on any inquiries. Such information is also analyzed by the chatbots to formulate meaningful insights to be used in concert more e-commerce sales. Other benefits include guiding the users on products and how to navigate through the site, providing 24-hour chatbots services, customer engagement, reduction of errors when customers are making orders thus ensuring that customers are satisfied after shopping in an e-commerce website.