BENEFITS OF USING SHOPIFY FOR CREATING YOUR ONLINE STORE

Most retailers are troubled with deciding on the best electronic commerce development platform for building their store especially when they don’t have an e-commerce development background. Shopify is one of the development platforms that may be used by such retailers to create an online store. Shopify provides its users with numerous features and benefits that ensure their online stores becomes a success.

Some key facts about Shopify include:

  1. Shopify supports multiple languages, thus ensuring it operates in different countries globally.
  2. It contains more than one hundred payment gateways to provide online retailers and their customers to choose their most suitable payment options.
  3. It has more than a hundred professional themes which an online store owner can choose.
  4. It has integrating features for drop shippers for easy ordering and management of products.
  5. It offers 24/7 support to its users.
  6. Store owners can manage their stores with their phones.

Benefits of using Shopify for your online store.

  • It has in-built security features for your store

Shopify has spent more than seven hundred thousand dollars on hackers to find weaknesses in its system. It has continuously upgraded its security features to ensure that all its stored are entirely safe from hackers.

  • Shopify contains a wide range of marketing features

The platform includes a wide variety of features that online retailers can choose. The platform allows a person to create landing pages quickly and also generates code that is crawlable through the web for efficient search engine optimization.

  • Availability of a wide range of add-ons and extensions

The platform integrates different add-ons and extensions to enable users to manage their stores efficiently. It also allows developers to incorporate custom-built plugins and extensions for better management of stores. Users have the freedom to decide which extensions may be used in their stores.

  • Affordability

Shopify is a cloud platform meaning that its services are hosted. Users don’t need to worry about hosting and maintenance fees as it is handled by Shopify, which also offers 24/7 support. Store owners only need to pay for the monthly payments.

If interested to learn more about Shopify, visit our website at www.ecommercedean.com.

 

 

 

 

UNDERSTANDING MAGENTO FOR SMALL AND MEDIUM-SIZED BUSINESSES

An e-commerce store is vital for any small or medium business to ensure that customers can get maximum online retail experience. Such a business must capitalize on its e-commerce activities rather than building the online e-commerce store. Such businesses may use Magento to create their online stores with all the needed features to provide customers with a maximized experience.

Defining Magento

Magento is an open-source technology e-commerce system that provides online retailers with shopping stores with the freedom to control the functionality, look, and content of the store. It also contains store marketing management features, such as catalog management and search engine optimization tools.

The following are some essential features about Magento that you need to know:

  • Magento extension marketplace: Magento contains thousands of themes and extensions which are designed by more than four hundred developers from its opensource community to choose. It is developed with care to ensure that every extension is unique to maintain the highest standards of quality.
  • Business intelligence features: the technology contains highly optimized business intelligence tools and features to ensure that a business can control and manage data efficiently and also visualize the data. It connects various systems to bring data together automatically. Its n platform tools are highly optimized to turn the data into meaningful patterns and insights.
  • Management of orders: Magento makes it easy for store owners to manage their orders by enabling advanced management between supply and demand across distribution and sales channels. Retailers have more time focusing on delivering quality products to their customers instead of worrying about how to manage the orders.

Small and medium-sized businesses should concentrate on growing their customer base and increase their sales. Developing an online store with Magento may be a tricky task for such businesses especially if they don’t have background knowledge on Magento thus the need to get an expert in Magento for help in developing the store.

For more information visit our website at www.ecommercedean.com

 

 

 

 

 

BENEFITS OF USING MAGENTO IN CREATING AN ONLINE STORE

Most small and medium companies are faced with several e-commerce platform development options to choose from when developing online stores. Magento is one of the options that a prospective online store retailer may use to create an online store. It is, therefore, necessary to evaluate the benefits of using Magento in developing an online store.

Essential facts on why small businesses should consider Magento:

  1. By 2018, Magento was driving $155B worth of gross merchandise volume.
  2. Online retailers who use Magento experience an average on triple growth faster than those using other technologies.
  3. By 2019, 200,000 stores were running on Magento.
  4. Magento has held the top spot on the internet retailer top 1000 list in four consecutive years.
  5. Magento takes the top spot in internet retailer business-to-business e-commerce 300 list.

Online retailers stand to get the following benefits when using Magento to create their online stores:

  • Limitless customizable options

Magento commerce technology provides online retailers with endless possibilities to customize their stores to fit the requirements on the retailers where they can evolve with the changing market needs needed by their stores.

  • Trusted brand

The usage statistics discussed previously clearly show that Magento is an established brand. More than 200, 000 stores run on Magento, thus showing that the platform is reliable.

  • Affordability

Magento operates on the cloud, thus ensuring that the costs related to maintenance, administration, and hosting of the store are eliminated by commerce solution. Businesses, therefore, have more time to concentrate on customer acquisition and satisfaction.

  • SEO friendliness

Magento is an SEO friendly platform that provides its users with a vast number of SEO tools which include a positioning layer, URL rewrites, description tools, tags, and an SEO friendly URL structure. These tools help a store rank higher on the search engine to help customers find the store quickly.

Any business considering to open an online store may use Magento to get the benefits described above.

For more information visit our website at www.ecommercedean.com

 

 

 

 

 

 

Tips On How To Get The Best Out Of Magento

Every online store owner creates their store intending to maximize profits on the store. The first step to having a successful store is using Magento to create the store. It is, however, vital to optimize the store to ensure that customers find it easy to locate and order items in the store. online store owners get the following benefits from optimizing their Magento stores:

  1. Gaining more customers: proper store optimization makes it easy to convert store visitors into customers. An adequately branded store with high-level usability helps in converting more visitors into customers than a store that has not been optimized.
  2. Lowering customer acquisition cost: a highly optimized store will convert more website visitors into customers, thus reducing the money needed to attract customers into the store.
  3. Increasing the website profits: when the store can gain more customers at fewer advertisement costs, the profits of the store are maximized.

Maximization tips

  • Image optimization

Online store owners should always use high-quality images to ensure high user engagement. It is, however, necessary to ensure that the images used are not heavy since they may reduce the load speed of the store. It is advisable to use lossless compression tools to minimize the size of the image.

  • Ensuring that the store is running on the latest Magento version

Its is necessary to run the latest version of Magento on the store to optimize all the features. This ensures that the security of the store is updated with issues existing in the previous version being fixed.

  • Disabling unused extensions and plugins

Any unnecessary plugins and extensions should be disabled for the store to load faster and reducing the number of items in the store’s interface.

  • Cache utilization

Magento contains various types of cache that a store may enable or disable. Some of the cache types include configuration, layout, translation, page, and integrations cache. Store owners should only allow cache types needed by them.

Magento store optimization may be a complicated process for Magento newbies.

For more information visit our website at www.ecommercedean.com

 

 

 

 

 

VOICE SEARCH POPULARITY AND OPTIMIZATION

Voice search has increasingly become popular as most people feel that it is more convenient to explain what they need in a search through voice compared to typing. Analysis from Google shows that 55% of teens and 41% of adults use voice search daily with 20% of all mobile queries being done using voice. It is estimated that by 2020, 50% of all search and queries will be done on voice. The following are the main drivers to voice search gaining popularity:

1. Voice search is more convenient compared to typing since it’s easy to make queries by voice compared to typing.
2. According to Bing, Doing searches through voice is 3.7 times faster compared to typing.
3. Voice is convenient and perfect for mobile searches since it’s less convenient while typing in mobile phones. 

Voice search differs a lot compared to a general search that involves typing. Such is caused by voice search involving using speech to make queries online which eventually leads to the user having a conversation with the system compared to the regular search which involves typing short keywords describing the queries of the users. Voice search accommodates more details in the search compared to regular search. 

It is therefore essential to use specific search engine optimization for voice search, which is different from the SEO of regular search. Several points may be evaluated to ensure that voice search is optimized for rankings. Firstly, it is necessary to ensure that the website loads quickly since voice search favors sites that load quickly. It is, therefore, essential to ensure that files are compressed, images are optimized, and the website is responsive. Secondly,  It is necessary to ensure that content is optimized for web search where long tail keywords which make it sound more natural while talking as opposed to the short tail keywords that are used while typing. It is equally necessary to include the featured blocks of the content above the fold but under 29 words. Finally, it is necessary to concentrate on local searches as location-based content is mostly conducted using voice search.

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