Progressive web apps have been changing the landscape of website development in recent years. Progressive web apps are mobile applications that are developed through the web using standard web technologies such as JavaScript, CSS, and HTML. They are essential in bridging the gap between mobile apps and websites and offer the best in which both platforms have to offer. 

Some of the features that a progressive web appshould have include reliability, speed, and engagement. These features are explained below:

1. The application is reliable meaning that it can provide interfaces to the users even with poor or no internet connection.
2. The application is fast that it loads instantly, thus providing smooth experiences to the users when they are loading their content. 
3. The application can provide an immersive user experience when it is engaging the user’s equivalent to what native applications can provide. 

As a developer, it is necessary to incorporate the web app manifest and service worker while developing a progressive web application. A web app manifest is a file that notifies the device on how the application should behave during installation and contains properties such as icons, displays, orientations, and background color. The service worker is an essential component on the progressive web applications as it helps in dictating how offline capabilities work. This is done through caching strategies such as cache only, cache and update, cache update and refresh, and embedded fallback. 

There are several advantages that accrue from using progressive web apps. Firstly, they can be used even when there is poor to no internet connection, thus making them reliable for users of such applications. Secondly, progressive web apps have improved performance compared to regular applications. There are no installation or updates required in progressive web apps as they are done over the web. Progressive web apps also use lessdata.


Software systems need interactive user interfaces to ensure that the users can stay long enough in the order until the goals intended by the system are achieved. This has led to the development of micro animations. It is necessary to spend more time developing animation for applications to ensure that they are relevant in modern browsers and mobile processors, which are better than previous versions. Such has led to the development of micro animations, which are functional animations that support users by providing them with visual feedback that displays changes. This ensures that the processes in the system are explained without displaying any word.

It is necessary to plan for the design of user interfaces that incorporate, micro interactions before implementing the user interface. Some of the processes that may be represented by micro interactions include the progressing stage in a system, a loading timer or clock, searching, enabling/disabling, muting volume and displaying a Wi-Fi loader. 

Features that make functional micro interactions include the triggers initiating the micro-interaction. Rules engaging the trigger are also vital in determining whether a micro interaction is good or not. Feedback letting the user know what is happening in the system is also an essential determiner of micro animations. Micro-interactions in loops and modes are also vital in determining the type of micro-interaction. 

While designing or implementing micro animation in a software application, it is necessary to keep the micro animations simple to ensure that users are not frustrated by any complexity. Since it may be hard to notice simple micro-interactions, it is essential to maintain consistency so that they become noticeable and appealing to the users of the system. It is also necessary to determine the purpose of the micro-interactions to ensure that unnecessary micro-interactions are not included in the application. It is equally important to test prototypes containing the micro-interactions on the users to get feedback on whether they are useful. 


Using Alerts in Google Analytics For Slow Site Speeds

Site Speed Alerts

The “Custom Alerts” configuration section in Google Analytics is behind the gear icon in the lower left of any page and under the “View” column.

The “Custom Alerts” configuration section is behind the gear icon in the lower-left of any page and under the “View” column.

To create a new alert, click Custom Alerts > New Alert.

To create a new alert, click Custom Alerts > New Alert.

For this example, create an alert via email and text if the home page for mobile takes greater than 10 seconds to load, on average, on any day. Here are the steps.

  1. Assign a name to the custom alert.
  2. Apply the alert to one or more Google Analytics views.
  3. Select “Day” as the period, so it notifies for all days.
  4. Select to be notified by email, text, or both.

Google Analytics offers limited alert conditions by default. There’s no way to select multiple conditions, such as home page only and mobile only.

So, for this example, create an advanced segment to identify only the home page for the mobile version of my website. Save this Custom Alert for now — by selecting that this alert condition applies to “All Traffic” and to alert me when “Avg. Page Load Time > 10 seconds” — and edit it after you create the advanced segment.

Save this Custom Alert and edit it after creating the advanced segment. For now, select that this alert condition applies to “All Traffic” and notify when “Avg. Page Load Time > 10 seconds.”

Add advanced segments to the Custom Alerts by going to “Personal Tools & Assets” section in the same “View” column and clicking “Segments.” (I’ve explained how to create advanced segments.)

Add advanced segments by going to the same “View” column and clicking “Segments.”

Alternatively, any report in Google Analytics has the configuration area to create or apply advanced segments. From any report, click “All Users.”

Any report in Google Analytics has the configuration area to create or apply advanced segments by clicking “All Users.”

Then, click “New Segment.”

Click “New Segment” to create an advanced segment.

In this example, the mobile home page is distinct from desktop, so I need to enter the mobile home page URL.

Enter the mobile home page URL.

If the mobile and desktop had identical URLs, I would apply “Device Category” contains “mobile.”

Apply “Device Category” contains “mobile” if URLs are the same for desktop and mobile.

Return to the Custom Alert and update it to apply the advanced segment. Save the updated alert and you are set.

Apply the advanced segment to the Custom Alert. Save it, and the process is complete.

Continue the process for any pages to include in the alert and for any other segments, such as device, country, or source of traffic.

Google generally sends alerts around noon following the trigger date.